WINNING EVERYDAY
by Lou Holtz

"Your talent Determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it."
-- Lou Holtz

Meet Lou Holtz, the motivational miracle worker who revitalized the Notre Dame football program by leading the
legendary Fighting Irish to nine bowl games and a national championship. During his twenty-seven years as a head football coach, Holtz garnered a 216-95-7 career record. Each new assignment brought a different team with different players, but, invariably, the same result--success. How did he do it? By designing a game plan for his players that minimized obstacles while maximizing opportunities.

Now he wants to pass his game plan on to you. In Winning Every Day, you'll discover ten strategies that will drive you to the top of your professional and personal life. Coach Holtz will reveal how you can acquire the focus and commitment it takes to be a champion. It won't be easy; it takes sacrifice to be the best. But now you'll have a proven winner alongside you in the trenches. Winning Every Day demonstrates how you can elevate your performance while raising the standards of everyone around you. Follow Coach's strategies and winning becomes habitual. You will learn to welcome sacrifice as you dedicate yourself to excellence. He will show you how to clearly define your short-term and long-term goals, to develop an unwavering sense of purpose without compromising flexibility.

Through it all, Coach Holtz will help you discover the courage you need to live a life of unremitting triumph. You couldn't have a better guide. He will provide you with the strategies he has shared with Fortune 500 companies, groups, and organizations. Voted the top motivational speaker two years running by a survey of speakers' bureaus, Coach is going to present you with all the Xs and Os, the basics of his game plan for success in life and business.

Praise for Winning Every Day

"Lou Holtz is a brilliant strategist, a first-class motivator, and an inspiring role model. Winning Every Day coaches you through the hard-won lessons of life that Coach Holtz has gleaned from a lifetime of learning. Using personal behind-the-scenes experiences he shows you how to break through obstacles, capitalize on fleeting opportunities, and achieve success. There is no better mentor than Lou Holtz."

-- Peter Lowe, president and CEO of Peter Lowe International

"Coach Lou Holtz has written one of the best motivational books that I've ever read on how to be successful in whatever you do in life."

-- Steve Spurrier, football coach, University of Florida Gators

"The lessons contained in this book may start out having to do with sports, but they apply to almost every aspect of life.
The stories in this book are wonderfully entertaining, and the lessons are priceless. This is a book about winning, written
by a man who is a true winner in every sense of the word. "

-- Sean McManus, president, CBS Sports

"Seldom do we experience the charisma and character of a dynamic personality such as Lou Holtz, the very successful former football coach of Notre Dame. Lou has left his distinctive mark of success everywhere he has coached. Winning Every Day is not just a catchy phrase, but with Coach Holtz, a way of life."

-- Carl Pohlad, president, Marquette Bancshares and owner of the Minnesota Twins

Synopsis
Following a phenomenal coaching career at Notre Dame, Lou Holtz has become one of the country's most sought-after motivational speakers. In "Winning Everyday", he presents his winning philosophy for finding success in business and in life.

About the Author

Lou Holtz is a studio analyst for CBS Sports on College Football Today and travels the country widely, giving motivational speeches to Fortune 500 companies.

Holtz began his coaching career at the University of Iowa in 1960 as an assistant coach and held head coaching positions at
the College of William and Mary, North Carolina State, the University of Arkansas, the University of Minnesota, and the University of Notre Dame, becoming one of the top fifteen winningest coaches in college football history. He also served as
head coach of the NFL's New York Jets.

Holtz was born in Follansbee, West Virginia, and received a B.S.S. degree in history from Kent State University and an M.S. in education from the University of Iowa. He authored the New York Times bestselling book The Fighting Spirit, which chronicled Notre Dame's 1988 championship season. He lives in Orlando, Florida, with his wife, Beth. They have four children.

Reviews

John W. ("Jay") Jordan, II, Chairman & Chief Executive Officer, Jordan Industries, Inc.
"Coach Holtz has a vast reservoir of knowledge and experience in the key elements of living a successful life. Using football as his primary vehicle, he provides a most inspiring and motivational treatise conveyed in a folksy and oftentimes humorous manner. Not only is Winning Every Day a very important book to read, but also a complete and utter joy."

(John W. ("Jay") Jordan, II, Chairman & Chief Executive Officer, Jordan Industries, Inc.) J. M. Haggar, Jr., Retired Chairman of the Board, Haggar Clothing Company
"Lou Holtz has put into his book every element required for success in any endeavor. All who put into practice his ten elements for success will raise their level of performance significantly."

Richard A. Rosenthal, Athletic Director Emeritus, University of Notre Dame
"Lou Holtz has spent most of his adult life helping others achieve their full potential. He believes success depends not so much on an abundance of God given talent, it does on the passionate and intelligent application of the talent we have. Winning Every Day is the best of Lou Holtz.."

Senator Jesse Helms
"I've known Lou Holtz for a long time as a man of unflinching, unyielding character and integrity. It shows in this
remarkable book."

Barry Alvarez, Head Football Coach University of Wisconsin
"Lou has taken his wisdom and principles of winning on the gridiron and translated them successfully for implementation
into daily life. He has also included his patented brand of humor throughout making this an informative as well as
enjoyable read."

Peter Lowe, President and Chief Executive Officer of Peter Lowe International
"Lou Holtz is a brilliant strategist, a first class motivator, and an inspiring role model. Winning Every Day coaches you
through the hard won lessons of life that Coach Holtz has gleaned from a lifetime of learning. Using personal
behind-the-scenes experiences, he shows you how to break through obstacles, capitalize on fleeting opportunities, and
achieve success. There is no better mentor than Lou Holtz."

General Colin L. Powell, USA (RET)
"Coach Holtz has written an inspiring and charming book in which he shares with us the gems of his experience as a great
leader, devoted husband and compassionate humanitarian. A quick and delightful read."

Christopher Zorich, Former NFL Chicago Bear, Chairman- The Christopher Zorich Foundation
"Winning Every Day" is a great book for anyone who'd like to know Coach Holtz. His conversational writing style
provides personal insight into a man whose ability to inspire and motivate is legendary. Lou Holtz' philosophy is easily adaptable and teaches you how to reach and exceed your goals, not only in athletics, but in business and daily living."

Donald R. Keough, Chairman of the Board, Allen & Company, Inc.
"Winning Every Day" provides a simple formula for a winning lifetime."

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